The Street, a leading digital financial media company, contrasts the first Earth Day held in 1970 as a grassroots movement with today’s Earth Day, celebrated by major corporations from GE to Coca-Cola as they use the opportunity to show off their sustainability initiatives.
“Small businesses that have invested a lot of time and money into improving sustainability want customers and suppliers to know that their concern for the environment is more than just good PR,” says The Street. “That’s why it’s become increasingly important for small businesses who take sustainability seriously to get a stamp of approval from an independent third party. It shows customers that the company doesn’t just boast of being green, but can back up that boast with specifics.”
The Street recommends Green America’s Green Business Certification for small businesses to demonstrate their social and environmental commitments to the growing green marketplace. Read more about why small businesses should consider not just going green, but also getting certified.