Monthly Archives: September 2013

Branding a Corporate Event

September 30, 2013
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Recently, WCEP clients have been inquiring about ways to incorporate their organization’s brand into a corporate event for an anniversary, auction, employee celebration, and beyond. Ruby Receptionists’ 10th Anniversary event at Pure Space utilized a couple notable strategies to achieve brand emulation effectively, while not plastering logos everywhere, or including overly literal elements. These event…

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Creating Website Content, Part IV: What Goes Where

September 30, 2013
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At this point, you have created a list of all of the elements that could go into your ideal website, considered and committed to what is more realistic, and received and accepted a quote that works for you. Next it is time to work with your designer to organize and present the content in a…

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Fit Right Fashion Show, a Success! Ready for Next Year?

September 30, 2013
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Fit Right Fashion Show, a Success! Ready for Next Year?

WCEP Account Manager, DJ Smith, and Fit Right owner, Dave Sobolik Over 200 guests at the Fit Right Fashion Show shopped, mingled, and put their hands on their heads and behinds Friday, September 20th at Pure Space to support Oregon Active. Guests raised 1,500 dollars for Oregon Active, by playing “Heads or Tails” prior to…

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Owning Pink Blog #8: Coming Home

September 30, 2013
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Owning Pink Blog #8: Coming Home

Here is a very dear story to my heart.  A day in the life of Sarah Haykel.  So grateful. Click here to read this short story and leave your thoughts in the comments section below the blog.  How did reading this story affect your life?  I want to know! And, of course, share this with…

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How to Cross the Widest Highway in the World

September 30, 2013
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Tell yourself that though this is no mere road, you are no mere chicken. Read the full post

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Multiple Paths to Grid Evolution – No One Size Fits All

September 30, 2013
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Multiple Paths to Grid Evolution – No One Size Fits All

The primary Smart Grid transformation drivers are technology, policy, and financial innovations.   Of these three drivers, technology and policy are much further advanced than finance.  Perhaps no country has been more aggressive in its policy innovations than Germany.  The Energiewende* or Energy Transformation is a natural experiment to transition the current centralized electricity grid architecture…

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New word: Greenwashing

September 29, 2013
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New word: Greenwashing

I’ve just found the word — I knew there had to be one — for something we’re all seeing an awful lot of these days. It refers to the attempt to make a product or company look like it’s “green” when it is so very not. Here’s a perfect example: remember checks? or as the Brits…

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Katy and Ben Walked on Water at their Wedding!

September 28, 2013
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Katy and Ben Walked on Water at their Wedding!

“We were so sad to see it go!” said mother of the bride, Leslie Polanksy, of the clear-top tent and white dance floor that West Coast Event Productions constructed over her and her husband, John’s, swimming pool at their home in Salem for their daughter’s wedding. The challenging set up took three full days, and…

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Business Mistakes: Why Discourage Sales?

September 27, 2013
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I’ve blogged before about how you shouldn’t badmouth your own business, but I want to follow up another example of how giving the impression that you’re desperate can damage your bottom line. Read the full post

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Oh the Budget for our Holiday Party Looks Frightful…

September 26, 2013
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Oh the Budget for our Holiday Party Looks Frightful…

…But this year is different, it shall be delightful! Since the recession, many business and corporations have made significant changes to their corporate holiday parties, unable to afford the once extravagant occasions that were tradition. There has also been a shift in purpose for corporate holiday parties, from mere celebrations, to events that include team…

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