Design & Marketing

Running ragged with marketing tasks? STOP and review your plan – or create one. Solo Pros run themselves ragged with all the ‘tasks’ they think are important to market their business in an endless search for new clients. It can truly be overwhelming. But when I stop and ask them, “What’s the plan, here?”...
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Frustrated people look back and gripe about what they weren’t prepared for. Savvy business owners look ahead and position themselves. Over the past nearly fifteen years that I’ve been involved with Solo Pros – First with my own journey and then the expanded journey of hundreds of members of the Self-Employed Communication Professionals. It’s...
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Marketing Strategies from the Master Apple’s fierce following is what’s kept them afloat during the worst economy in decades. Can you create the same thing? Apple has a cult following. Their marketing has embraced the powers of scarcity (they only serve “their’ people) and social proof (“Their” people rave about them). It started nearly...
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Do you have a set of criteria for your clients? Your services are not right for everyone – and everyone is not a good client for you. Remember that sign on some of the rides at Disneyland that said you had to be “this tall to ride” on it. Not only did it make...
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Social Media (SoMe) is such a cost-effective and powerful too for Solo Pros that it’s a Must-Have for your marketing toolkit, but are you using it correctly? Read the full post
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Are you feeling a little over cooked? There can be so many things shouting for our attention it can make your hair stand on end. Having so much STUFF coming at us all the time can make you feel really tense. It can be a source of some of the paralysis that so many...
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It’s been a rough year. Isn’t it nice to know that when you’re a Solo Pro you NEVER need to worry about being laid off again? I think sometimes we forget to be grateful for the fact that we’re self-employed. While the ‘corporate bound’ are shaking in their cubes worrying the ax might fall...
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Following this step-by-step process at the end of each month – or year – will guarantee that your focus stays on income generating activities AND will help you set goals for the next 30 days. Often, Solo Pros get so caught up in the chase for the next client that they fail to pay...
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Solo Pros can get stuck in the quicksand of low-paying clients by relying on referrals from other low-paying clients or by mining the same old poverty-based community. If you limit yourself to that perspective, you’ll stay stuck wondering where all the “good” clients are hiding out. You need two things to break out of...
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This month is the perfect time to not only get your office in order, but you can also do some course corrections and get your business in line to reach your goals. These simple housekeeping tips will also help you to get your records in order to make your year-end reports easier and clearer...
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