Design & Marketing

Wouldn’t you like a SURGE in your business? It’s perfectly possible to create a gush of new business but it takes some forethought, planning, and ACTION. Mostly action. Read the full post
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Traditionally as we move into the autumn, our thoughts turn to harvesting all that juicy goodness that’s been growing out there – or is showing up in our grocery store’s produce aisle. Businesses – even Solo Pro Businesses – have cycles to them as well. Nothing is better than to harvest a big fat...
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Solo Pros struggle in growing their business because the suffer from the ‘cart-before-the horse’ syndrome. They rush around networking and marketing before they’ve taken the time to build the foundation to their business. Read the full post
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Many Solo Pros state ‘Clients’ as their number one problem. Not enough of them. They don’t pay well. They’re difficult to work with. The list goes on. I’m in a unique position because I interact – not only with our brilliant creative Solo Pros – but also with business owners, purchasing agents, and hiring...
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What if YOU did? A recent survey of Solo Pros revealed some interesting patterns. Underneath it all was an interesting thread lurking in the shadows. Gremlins. A Gremlin is an imaginary mischievous sprite regarded as responsible for an unexplained problem or fault. In the Solo Pro business gremlins show up in those pesky voices...
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You’ve invested in your education and worked hard to put it to good use. You may have even developed some of your own systems, processes, templates or checklists that you use to get your work done quickly. Read the full post
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Stepping Stones Creating a system of your services is like laying out stepping stones for your clients. A system is a series of ‘steps’ that you follow to take your client from the pain or frustration that they’re experiencing – the reason they hired you – to the successful outcome that they wanted. Systems...
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Get These in Place if You’re Serious About Doubling or Tripling Your Income The main reason Solo Pros struggle with earning money is that they’ve got the wrong business models and are spending their time doing things that don’t generate income. Are you spending most of your time ‘marketing’ just to get the next...
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Summertime is a great time to do some behind-the-scenes business polishing to get your business ship shape for a big Fall push. Here are 5 things to give attention to this summer – plus a few bonus suggestions to really get your business humming along: Tip #1 | Do a Website Audit Link Popularity:...
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Interesting Read: The Protocol Economy: A Solopreneur’s Playground? in Coach Davender Gupta’s newsletter “From Passion to Profit”. Pro•to•col | (noun) official procedure or system; a set of rules; the accepted or established procedure or behavior How can the ‘Protocol’ concept help you create your own economy? Here’s what NY Times Op-Ed Columnist David Brooks...
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